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Ateah Realty - Statistics

Web Site Statistics

INTERNET COVERAGE

The internet is probably the single greatest tool available to real estate agents. Recent figures indicate that approximately 70% of home buyers now begin the selection and price comparison process on-line and contact a realtor based on their searches.

Strategic Partnering: In order to properly promote our listings on the internet we are constantly forging alliances with real estate portals and websites which we feel are relevant to this site and the topics it covers. We do this by direct linking, payment for links and circulation of articles and information.

Web Site Statistics TerminologyWebmasters and site owners tend to use different terminology in relation to statistics and it's important to be able to differentiate between the terms.

What is a hit or request?

A hit is the result of a file being requested and served from a web site. This can be a html document, an image file, an audio track etc. etc. Web pages that contain a large number of elements will return high hit scores. A website that forces you to click multiple links before reaching the intended destination page will return a high hit score. Hits are of very little consequence when analyzing web site visitor demographics and as such professional website traffic analysis does not count hits.

What is a page view?

A page view means just that. Once again, it is not a true indication of how many different people are visiting a web site, but it is a good way to judge how "sticky" (the ability to retain the interest of visitors) a web site is.

What is a unique visitor?

A unique visitor is where stats really count. It is someone with a unique IP address who is entering a Web site for the first time that day (or some other specified period). When you log onto the Internet, you are assigned a unique IP address, or if you are a cable modem user your IP address is usually "static", meaning that it never changes.

Your IP address is an identifier and while you are using it, no one else on the Internet can utilize that particular set of numbers. Your number is counted once, usually for a 2-24 hour period, dependent upon the tracking software configuration.

So no matter how many times a visitor refreshes or navigates through a web site, they will only be counted once for the specified time period. This is by far the more accurate way of analyzing web site performance.The notion of a "unique" visitor as described above can be somewhat misleading in the instances of multiple users sharing the same IP. For example, the proliferation of home networks in recent years may see you having 2 or more people from the same network accessing your site via the same originating IP. This can also occur in the cases of universities accessing your site. In these circumstances, it is more difficult to tell if 1 person from the same IP is viewing 50 pages, or if it's 10 people.To break down figures from these sources further, we need to do some more detailed log analysis; comparing items such as access times, browser/OS configuration etc. The other way to get a *reasonably* accurate visitor count is to look at the overall page view average trend for a site. For example, if the page view average for a site is 3 pages per visit, and there is one IP showing a page view count of 200 for a period, then you could divide it by 3 to give you a "guesstimate" of how many visitors originated from that IP.

At Ateah Realty we utilize the services of Woopra to analyze web site traffic. Woopra is the world's most comprehensive, information rich, easy to use, real-time Web tracking and analysis application.